MENA-Consult Lutz Rossburg

Professional MENA Consulting for the Corporate Sector

Even in the digital age projects and contracts are developed by people, and nowhere else does this “human factor” play such an important role than in the Middle East and North African region (MENA region), extending from Morocco to Iran. Without local personal network, reciprocal appreciation, trust and mutual benefit, it is not possible to do good business in this region.

Although, there is enormous potential: Figures from the German Federal Office for Statistics document that this region – leaving aside Europe - is the third largest export destination for German goods and that its importance continues to grow.

Our Experience for Your Success

We are pleased to support you
to develop and successfully implement
customized and sustainable business strategies.

Business Set-up & Strategy

We advice and support you in many areas of strategic business set-up. [ more ]

Business Development

We provide our expertise to overcome temporary shortages in your business development. [ more ]

Troubleshooting & Mediation

As external adviser, we provide support to find mutually satisfactory solutions [ more ]

Personnel Consulting & Coaching

We help you to better understand the mentality of local business partners and clients. [ more ]

Why MENA?

The MENA region offers enormous economic potential for German companies. It is already now the third most important export destination for German goods outside Europe. In 2013 German businesses exported goods valued at over 40 billion Euros to the region and this business will continue to grow.

The most important trade partners of German companies within the MENA region currently belong to the Gulf Cooperation Council (GCC) [ more ]